Why product launches fail when control doesn’t keep up with creativity NPD is where good intentions go to die 😅 Because it involves technical, NPD, procurement, QA, operations, packaging, marketing, and customers. Auditors don’t “audit creativity”- they audit control. This comes up in: · Retailer launch readiness audits · BRCGS / IFS audits (product development + validation expectations) · FSSC 22000 (risk management and system integrity) Example: A product launches before: